The Weapons of The Salesman: Attitude

The attitude of the salesman is magnetic. The greater his attitude, the more customers he develops and vice versa. Attitude is what makes the difference. It cannot be copied by competitors. Competitors may copy your style or product but your attitude will make the difference; it will make you stand out. A good attitude of the salesman is priceless. It sets him apart from mediocrity.

You may not necessarily have control over the things that happen around you but you have powers to control the way you go about them. You have powers to determine the ways to go about them by choosing the attitude to apply. You may choose to smile even when you are unhappy! Successful people create a happy environment all the time.  Mark Twain said, ‘‘A man cannot be comfortable without his own approval.’’ You have a lot of powers to resolve the ways things will be as a salesman.

Are you afraid of sales target? This is one of the biggest challenges average salesmen experience. They are afraid of their sales target figures. They get scared and fail to take necessary steps that will lead them to the top. Fear and success are two worlds apart. If you want to succeed; face your fear!

When I talk to salespeople about sales targets, I tell them to develop different targets in their minds that are bigger than the ones they received in their offices. George Bernard Shaw states it this way, ‘‘If you want to hit the mark, aim above the mark.’’ Aim above your target and hit your target. When you do this, you increase your inner ability to achieve results. This is the way individuals are wired. Kill every fear and self-doubt. Never discount your abilities; believe you are the best and the best will come your way. This is the way to increase your ability to think positively.

Prospects and customers flock around a positive minded salesman. Go everywhere with an aura of success and happiness in you. Celebrate yourself always, be happy, be bold and inventive. This is my regular advice to salesmen. Above all, believe that everything is possible. You only need to think it, believe it and work it out. You have all it takes to achieve this!