Thursday, 22 September 2016

How Business Owners Can Work Smart With Virtual Assistants

                                             

You would have to live under a rock to not hear about the latest craze that is spanning the globe – virtual assistants. With the economic outlook diminishing, and more and more companies working with fewer employees, businesses are flocking to find the right virtual assistant for their team. The need is simple: Someone that can do the work virtually, professionally, and with the utmost of confidentiality. Fortunately, virtual assistants meet all those needs and more.
Virtual assistants, like their clientele, are highly skilled professionals working as independent contractors from their home offices. They use leading edge technology to communicate work assignments via the internet, e-mail or data transfer. Traditional methods such as regular mail and overnight shipping are also used. While most virtual assistants (VA) will never meet their clients, it is not unusual to find a VA providing pickup and delivery service in their local area. Many have found success in a combination of the two, local and virtual clients. And what is even more impressive, is that most VAs now realize the amazing power of the Internet and their client base spans globally.
The ultimate goal of virtual assistants is to partner with their clients. By partnering, the VA learns all they can about their clients’ business to become a trusted and valued member of the team– an extension of their organization. At the same time, the VA only charges for time on tasks so it ultimately saves the client in overhead expenses while affording them the necessary time to take care of more business.
A perfect example of a client-VA partnership is a sole proprietor in Nigeria; let’s say a consultant, who charges ₦100,000 per session for his consulting services. The consultant is spending time each week preparing presentations and teleseminars, rummaging through paperwork, marketing his business, keeping up with the social networks, generating mailings and sorting through the tons of email he gets on a weekly basis. Since the consultant is doing this work himself he is paying ₦50,000 an hour for these services when, in reality, it would benefit him to partner with a VA at a rate of ₦5,000 to ₦20,000 per session (depending on specialty and work) and save tons of money a year. Plus, he could be generating more revenue because he would have more time available for doing what he does best– consulting. See how it works? As evidenced in this example, clients can’t afford NOT to have a virtual assistant on their team.
In addition to the financial rewards for the client, the following list reinforces other areas clients benefit when working with a virtual assistant.
Personalized attention – The virtual assistant works one-on-one with clients and often knows their clients’ business better than they do. That personalized attention allows clients to keep things under control and more organized and often relieves the pressure of having to do it all and remember it all. How great would it feel to just say to your VA, please handle this for me and know that it was done?
Exceptional service – Virtual Assistants are a proud bunch and take great pride in the Virtual Assistant Industry. One of the ways that VAs protect the integrity of this industry is to always offer exceptional services. Virtual Assistants want their clients to tell others about them and how having a VA on their team is one of the best business investments they have ever made. Therefore, most virtual assistants go above and beyond what is expected of them to make sure the work is done accurately, professionally, and successfully.
Experience in the latest technology – A virtual assistant knows that there’s always an easier and better way to do things and are constantly looking for those ways. Most continue to update their skills and network extensively with others to learn the latest and greatest tools out there.
A colleague to brainstorm ideas with – Have you ever had this great idea, but just couldn’t bring it to fruition because you couldn’t get it all together? Not anymore. Virtual assistants are there to brainstorm and work with you to help you bring those visions to reality.
No benefits/no equipment/no office space – That’s a given. It’s obvious that clients won’t be paying for their virtual assistants’ office space or equipment. But in today’s economy, think how truly important that is. By not having to pay for someone’s electric and office use, that saves money. Money clients can spend in growing their businesses.
Specific knowledge of your niche – This is perhaps one of the greatest benefits that a virtual assistant can offer – specific knowledge of a clients’ particular niche. Virtual assistants specialize in different areas, fine tuning their skills always striving to be the best in that niche. Therefore, when you partner with a virtual assistant that specializes in the area of your business, you have someone who knows the lingo and knows the ins and outs and what works and what doesn’t. It’s a win/win for all.
What types of services can a virtual assistant perform? Sit back and be amazed. Virtual assistants can assist with tasks as simple as transcribing everyday correspondence to as detailed as implementing an entire marketing campaign. Virtual assistant services include the following: publicity and marketing, article and press release writing and distribution, social network management, legal, medical and general transcription, bookkeeping, web design, administrative tasks, IT and so much more.
As virtual assistants become a commonplace in the workforce as the computer in everyone’s office is now, there’s never been a better time to analyze what your business needs are and how the right virtual assistant will meet those needs. Stop by at patoskey.com for complete information on what a virtual assistant is and how you can find that virtual assistant to add to your team. Also, if you feel a career in the Virtual Assistant Industry is right for you, email me at joshua@nethubnigeria.com for our free business informational package. Today’s the day to start running your business better. The start begins with one simple step – Hire a virtual assistant.

Wednesday, 31 August 2016

How to Start a Social Media Management Company

                                        

With the tremendous increase in the use of social media and the very important role it plays in social networking, information collections and distributions and marketing communications, it has become highly necessary to create an industry around it.
The truth is that loads of self acclaimed social media experts or consultants are making are making huge fortunes from just helping individual and organization manage their social media presence.
Social media management companies are responsible for helping corporate organizations and even individuals (In most cases celebrities and public figures) manage all their social media activities and give them value for their money. The industry is rapidly growing and more and more organizations are outsourcing their social media jobs to professionals.
                                  

The good thing about starting a social media management company is that it is very easy to set – up, it requires minimal start – up capital, and it is highly profitable especially if you have big clients. The fact that it is easy to set up a social media management company doesn’t mean that you won’t be required to undergo some relevant training.
Now if you are sure that you are cut out to build a business in the social media industry and you don’t know how to go about it, then you need to pay attention to the following tips:

Starting a Social Media Management Company – Sample Business Plan Template

1. Sit Back and Think Deep
It is important to note that social media management requires that you will be online for most of the day if you are going to be effective. Now, before you make the decision to establish your own social media management company, it is advisable for you to sit back and think deep if truly have all it takes to meet with the high demand of this kind of business. It is not enough to take to this business because it is working for others.
2. Study all the Social Media Platforms Available
There are loads of social media platforms available online, and most of them serve different purposes. We have Facebook, LinkedIn, Twitter, Instagram, YouTube, WhatsApp, Badoo, Pinterest, and lots more. So, if you want to run a social media management company, you should be able to understand how most of them work, their niche and the purpose they serve.
The truth is that if you have a sound knowledge of the various social media platforms, it will give you an edge over your competitors when you go to bid for jobs. You might not necessarily attend any training school to be able to know how various social media platforms work. All you need to do is to visit their sites, observe and read up all you can lay your hand on.
3. Build Your Social Media Profile
If you have taken your time to study the various social media platforms and you know how they work and the purpose they serve, then you are expected to sign in and open an account with them so that you will be able to have firsthand experience. Besides, if you go to bid for job as a social media expert, the first thing you would be assessed with would be to know whether you even have strong social media presence.
It is a fact that you can’t offer what you don’t have; there is no two ways about it. For example, if you approached a company that you were a social media expert and you can help them increase their twitter followers from 10 to 2000 followers within a month, the first thing they will do is to look at the numbers of followers you have on twitters. So, you have got to build a very strong social media profile before you can be taken seriously in the industry, and also you must be careful with the kind of content that you post on your blogs and social media platform.
4. Incorporate Your Company
It is so highly necessary that you get your business incorporated. This is so that you can get clients outside of individuals. There are loads of organizations out there that would be willing to deal with those who have their businesses registered. Therefore you must be willing to take a cue from this by going to the appropriate quarters in your country and registering your business.
5. Develop your Personal Website / Blog
These days, there can be no limit to the number of clients you could possibly get online. So, it becomes very expedient that you get a website or start a blog. For a website, you would need to get an expert who would be able to use his expertise to build a world class site for you that would be the cynosure of all eyes. For the blog, you can do this yourself as it requires little or no expertise at all.
6. Work with Public Relation and Digital Communications Companies
Do not neglect the power of networking, as well as working with those who are already exposed. You would be doing yourself a whole world of good if you decide to ride on the back of those who have gone and made it before you. So, go out there are search for various big companies whom you may talk with about the most essential issue of partnership.
7. Promote Your Business
Decide on the several advertising mediums you want to you. Since the paramount thing is how to get your business known as well as ways to really maximize profit, then it must be your duty to look at the various promotional methods you want to adopt. You may consider some of the following; good old word of mouth advertising, handbills or flyer distribution, referrals, pro bono services and what have you.
Be sure to take these steps meticulously as doing these would guarantee you a huge success in your quest to start a social media management company.
Contact info@nethubnigeria.com for your Business Plan

Monday, 22 August 2016

Digital Marketing Syllabus

                                       

Digital Marketing Syllabus Key Contents :

  1. Website Marketing Module
  • Basics of Traditional Marketing
  • Basics of Digital Marketing
  • Basics of Search Engine Optimization
  • Usage of Google Webmaster Tools
  • Keywords Research and Analysis
  • WordPress / Drupal / Blogger CMS with HTML/CSS Basics
  • On-page Optimization
  • Strategies of Link Building
  • Local SEO
  • Reports and Info-graphics
  • Website Monetization
  • Google Analytics for SEO
  1. Search Engine Marketing
  • Introduction to Search Engine Marketing
  • Introduction to Google AdWords, Bing Ads Etc.
  • Campaign Setup
  • AdGroup and Keywords Setup
  • Understanding AdWords Bidding
  • Ad Format and Guidelines
  • Ad Extensions
  • Campaigns, Ad groups and Keywords Dashboard
  • Conversion Tracking
  • Display Ads / Remarketing / Mobile Marketing
  • Video Marketing
  • Shopping Campaign
  • AdWords Tools
  • AdWords Exam Guidelines
  • AdWords Mock Exam + Live AdWords Project

  1. Social Media Marketing & Optimization
  • Video Marketing using YouTube
  • FACEBOOK, TWITTER, LINKEDIN Marketing
  1. Email Marketing
  2. Brand Reputation Management
  3. In-Depth Traffic Analysis using Google Analytics, Bing Webmaster Tools etc.
This is an overview of the elements that are taught in the complete Digital Marketing Training. Digital Marketing is not a just course, it is a a complete process. In cities like Ikeja, Delhi, London etc.
Digital Marketing or Online Marketing also known as Internet Marketing is becoming a famous professional course. People with sound knowledge of digital marketing can open their own marketing company or they can work for other companies as a employee or a freelancer. This Digital Marketing Syllabus is prepared after thorough Research and reference of many posts and articles are taken to prepare it.